Quantum Marketing
- Talkshow
- 2025
- Episode 0
- Sesong 0
- 30 min
- 0+
- Sesong 0
- Episode 0: How Mattel Turned Decades-Old Toys Into IP. Gold
Lisa McKnight, Mattel's Chief Brand Officer, has been at the forefront of reintroducing the iconic Barbie to the world. The toy brand has launched itself beyond store shelves and onto the silver screen.
Om serien: From social media to AI, advertising has changed dramatically in a short time. Host Raja Rajamannar sits down with marketing leaders to learn how they cut through the noise to reach consumers.
- Sjangere
- Talkshow